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PeterBroderick's blog

Declaration of Independence: The Ten Principles of Hybrid Distribution

I've just completed a guide to hybrid distribution, the state-of-the-art model filmmakers are using to succeed in the New World of Distribution. Published in indieWIRE, DECLARATION OF INDEPENDENCE: THE TEN PRINCIPLES OF HYBRID DISTRIBUTION is a sequel to my report WELCOME TO THE NEW WORLD OF DISTRIBUTION, which appeared in indieWIRE a year ago.
 

Returning to Fringe

I’m really looking forward to be returning to Fringe. It’s always a highlight of my year. I’ve attended every Fringe and am honoured to be its patron.
 
The first Fringe was held in 1998 as the digital revolution in production was beginning. More and more independents began using digital tools to make movies. Budgets fell, as did the barriers to production. If you were determined to make a movie no one could stop you.
 
Every Fringe has reflected new changes. The digital revolution in distribution began in 2003. Independents started using the Internet to sell DVDs. The barriers to distribution fell and filmmakers could now reach audiences directly for the first time.